Marketing Seminar – Teaching undergraduates at the University of Wolverhampton

Though my PhD focuses on music and photography, my professional background consists of media & communications experience with a range of knowledge collected over the past 10 years. With my areas of interest, I taught an in-person marketing lecture for University of Wolverhampton undergraduate students in the Faculty of Arts, Business, and Social Science (November 2022). This lecture highlighted the practical skills needed for digital marketing, particularly blogs, social media, and mailer campaigns.

About this event

This practical session will be delivered by guest speaker Madison Miller who will showcase examples of marketing campaigns and how to create advertising campaigns for blogs, email and social media outlets.

Madison is a PhD Researcher in Music at the University of Wolverhampton and Founder of the Core Opulence Podcast (focused on music and mental health). Madison is a Marketing Executive for a technology company and has worked in the field of marketing and communications for the past 10 years, public and private sector, non-profit and for-profit companies within the US and UK.

Location

MX118, MX Building Molineux Street City Campus North Wolverhampton WV1 1AD

Date and time

Thu, 17 November 2022, 11:00 – 13:00 GMT

What I’ve learned

As a PhD student, I find it is extremely important to gain experience with lecturing to better prepare myself for graduation and employability. I have successfully taught in my areas of interest (both online and at in-person lectures) and feel confident in my ability to lecture in a hybrid approach.

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